"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying."
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Source: Reframing Organizations: Artistry, Choice, and Leadership. Book by Lee Bolman and Terrence E. Deal, 1991.
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"An ad should be an appetizer, not a buffet."
"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
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"Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same."
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