"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"[In 2007] People's relationship with a brand is becoming a dialog, not a monolog."
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Source: Lee Clow on What's Changed Since '1984'. Interview with Bob Garfield, adage.com. June 11, 2007.
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"An ad should be an appetizer, not a buffet."
"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
"I’d rather apologize than to be so timid as to never try to do anything smart or brave."
"Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same."
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