"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"Telling stories on behalf of brands is what I've done all my life."
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Source: Reframing Organizations: Artistry, Choice, and Leadership. Book by Lee Bolman and Terrence E. Deal, 1991.
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"An ad should be an appetizer, not a buffet."
"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
"I’d rather apologize than to be so timid as to never try to do anything smart or brave."
"Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same."
"Actions speak louder than meetings."