"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence."
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Source: Lee Clow on What's Changed Since '1984'. Interview with Bob Garfield, adage.com. June 11, 2007.
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"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
"I’d rather apologize than to be so timid as to never try to do anything smart or brave."
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