"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work."
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Source: Reframing Organizations: Artistry, Choice, and Leadership. Book by Lee Bolman and Terrence E. Deal, 1991.
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"An ad should be an appetizer, not a buffet."
"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
"I’d rather apologize than to be so timid as to never try to do anything smart or brave."
"Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same."
"Actions speak louder than meetings."