"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
"When you open an Apple product it's like a religious experience."
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Source: Reframing Organizations: Artistry, Choice, and Leadership. Book by Lee Bolman and Terrence E. Deal, 1991.
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"An ad should be an appetizer, not a buffet."
"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
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"Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same."
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