Pepsi

Rich Hall Comedian, Writer

"A hotel mini bar allows you to see what a can of Pepsi will cost in twenty years."

Sheena Iyengar Psychologist

"I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda."

Dave Chappelle Comedian, Actor, Writer

"They do what they do for money - that's all. I don't even know why you're listening to me. I've done commercials for both Coke and Pepsi. Truth is, I can't even taste the difference, but Pepsi paid me last, so there it is."

Malcolm Gladwell Journalist, Author

"The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind."