"Design isn't just about making things beautiful; it's also about making things work beautifully."
"The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each."
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Source: Roger L. Martin (2009). “The Opposable Mind: Winning Through Integrative Thinking”, p.27, Harvard Business Press
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