"Design isn't just about making things beautiful; it's also about making things work beautifully."
"You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success."
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Source: The Big Lie of Strategic Planning. Article by Roger Martin, hbr.org. January - February 2014.
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"Business people don't need to understand designers better. They need to be designers."
"The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each."
"When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'."
"The two most fundamental strategic choices are deciding where to play and how to win."
"I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as felicitous, that idea which I hope to be able to examine more closely in the light of day."