"Marketers need to spend less time making promises and more time keeping them."
Quote collection
Seth quotes (page 7 of 9)
176 quotes — follow a thought to its full quote page.
"If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth."
"The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead."
"Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead."
"Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time."
"When you focus on delighting an audience you care about, you strip the masses of their power."
"The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime."
"More time on the problem isn't the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won't do."
"Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going."
"The linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these."
"Don’t try to make a product for everybody, because that is a product for nobody."
"Knowing what to do is very, very different than actually doing it."
"If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too."
"Just because you’re winning a game doesn’t mean it’s a good game."
"Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others."
"You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations."
"The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship."
"What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve."
"Ship small art. Then, ship medium art. Then, ship world-changing, scary, change-your-underwear art."
"The very fact that it might not work is precisely why you should and must do this."