"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works."
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Quote collection
Steve Jobs quotes (page 11 of 30)
586 quotes — follow a thought to its full quote page.
"It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it."
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"Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world."
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"If you're afraid of failing you won't get very far"
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"It isn't the consumers' job to know what they want."
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"Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about."
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"You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent."
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"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose."
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"The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much."
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"I'm as proud of what we don't do as I am of what we do."
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"I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building."
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"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."
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"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
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"We made the buttons on the screen look so good you'll want to lick them."
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"The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long."
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"If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win."
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"Each dream you leave behind is a part of your future that will no longer exist."
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"By honoring the lives of those we admire, we make our own values known."
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"The important point is to not just follow your passion but something larger than yourself."
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"I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do."
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