"It's not the consumers' job to figure out what they want"
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Quote collection
Steve Jobs quotes (page 10 of 30)
586 quotes — follow a thought to its full quote page.
"Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!"
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"You're already naked. There is no reason not to follow your heart."
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"We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young."
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"Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us."
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"The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
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"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."
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"I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together."
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"Being the richest man in the cemetery doesn't matter to me."
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"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."
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"You've got to have a problem that you want to solve; a wrong that you want to right."
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"You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it."
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"We don't settle for anything less than excellence."
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"I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it."
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"I've read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means, because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can't do it forever, and you don't want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more."
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"Focusing is about saying No."
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"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."
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"That's been one of my mantras - focus and simplicity. Simple can be harder than complex."
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"It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime."
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"It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much."
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