Quote collection
586 quotes — follow a thought to its full quote page.
"The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence."
"One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching."
"I don't really care about being right, I just care about success."
"If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later."
"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
"The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind."
"When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off."
"Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die."
"We believe people with Passion CAN change the World for the Better." -Steve Jobs"
"What we're doing here will send a giant ripple through the universe."
"I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams."
"After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design."
"I had been rejected, but I was still in love."
"The axis today is not liberal and conservative, the axis is constructive-destructive."
"Music companies are not technology companies any more than technology companies are music companies. They're really different from each other."
"I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves."
"It's not a faith in technology. It's faith in people."
"What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done."
"Innovation is saying 'no' to 1,000 things."
"Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out."