"Advertising is just a symptom, a tactic. Marketing is about far more than that."
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Tactics quotes
Tactics
132 quotes on this topic — from poets, philosophers, and thinkers across history.
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Tactics quotes (page 2 of 7)
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"Security is not a license for people in authority to hide the tactics they would never openly admit to using."
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"You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away."
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"A recession doubles the necessity to be really focused on three or four tactics that can prove a return on investment."
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"In war, groping tactics, half-way measures, lose everything."
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"I will not stand by while the special interests use the same old tactics to keep things exactly the way they are ... Not this time. Not now."
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"You can count on the fingers of one hand the times a B sample has not confirmed the result of the A sample. It's almost always a delaying tactic."
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"The more visible signs of protest are gone, but I think there is a realization that the tactics of the late sixties are not sufficient to meet the challenges of the seventies."
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"There are a million and one fear tactics, just kick it out and at least be able to say that you tried."
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"One of the primary tactics for enduring winning is daily learning."
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"If it's a principle, it's a winner. If it's a tactic, it's a loser."
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"Power is the sum total of the wills of the mass, transfered by express or tactic agreement to rulers chosen by the masses."
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"Don't be obsessed with tactics but with purpose. Tactics have a half life."
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"As a tactic, violence is absurd. No one can compete with the Government in violence, and the resort to violence, which will surely fail, will simply frighten and alienate some who can be reached, and will further encourage the ideologists and administrators of forceful repression."
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"I organized tax resistance in 1965, with a friend. I kept at it for about ten years. I don't see it as a principle, it's a tactic. And I felt I had exhausted its potential as a tactic right about then, so I stopped."
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