"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"If an art has for its function to represent manners and people, I do not see how it can avoid systematizing its sensibility to the extent of showing some figures much as Molière, for instance, did, as absurd or detestable."
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Source: Wyndham Lewis (1929). “The Diabolical Principle and The Dithyrambic Spectator”, p.38, Ardent Media
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