"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"Many great writers address audiences who do not exist; to address passionately and sometimes with very great wisdom people who do not exist has this advantage - that there will always be a group of people who, seeing a man shouting apparently at somebody or other, and seeing nobody else in sight, will think it is they who are being addressed."
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Source: Wyndham Lewis (1989). “The Essential Wyndham Lewis: An Introduction to His Work”, Andre Deutsch Limited
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