"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"The Future is distant, like the Past, and therefore sentimental. The mere element "Past" must be retained to sponge up and absorb our melancholy. Everything absent, remote, requiring projection in the veiled weakness of the mind, is sentimental."
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Source: Wyndham Lewis (1914). “Blast”, Kraus Reprint Corp.
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