"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"To begin with, I hold that there is never an end; everything of which our life is composed, pictures and books as much as anything else, is a means only, in the sense that the work of art exists in the body of the movement of life. It may be a strong factor of progress and direction, but we cannot say that it is the end or reason of things, for it is so much implicated with them ; and when we are speaking of art we suddenly find that we are talking of life all the time."
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Source: Wyndham Lewis (1939). “Wyndham Lewis the Artist”, p.323, Ardent Media
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