"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"With most people, not describable as artists, all the finer part of their vitality goes into sex. They become third-rate poets during their courtship. All their instincts of drama come out freshly with their wives. The artist is he in whom this emotionality normally absorbed by sex is so strong that it claims a newer and more exclusive field of deployment. Its first creation is the Artist himself, a new sort of person; the creative man."
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Source: Wyndham Lewis (1963). “Letters”
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