"I've always been making original music. I think that when I sat down with Losing Focus, I approached it different. I had a clearer understanding of who I was talking to, because I was able to go out and tour and see them right in front of me. I wanted to speak to them and speak about this lifestyle."
"It's a social media time, where you have YouTube and everything it's kind of like you see my career grow up on camera. But a lot of the things that you would see from artists would be behind the scenes that nobody would know about before, now it's all on display."
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Source: Interview with Bill Rock, 411mania.com. January 25, 2015.
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"I wanted to give people a glimpse of my lifestyle and into the lifestyle of me and all my friends and all the people that I know. It's basically just coming up and going up. It's about growing up, elevating, chilling and vibing. And smoking. I wanted to make a piece of art that you could put on while you are hot boxing your car and riding around with your friends."
"If you put a song on SoundCloud for free and it blows up, you'll drop it as a single and maybe get some change off of it, but the real fans are going to be those that come to the shows."
"I just started to understand my craft, what I wanted to do as an artist. It's just a growing process. Figuring out exactly what I wanted to do and obviously I toured a whole bunch. I did a lot of song writing for other people and then just settled back into my zone."
"I just wanted to make more of a lifestyle record instead of anything else. I wasn't trying to do anything mainstream or nothing like that. I wanted to speak on this time period where I was fed up with a couple things and I had an idea of what I wanted to do."
"You can put together an album with a bunch of producers, but your vision has to be clear. If you just grab a track from this person and this person and put them on a CD it doesn't mean that they go, just because you are rapping over them."