"Mentally imagine you are buying the business or applying for the job that will earn your fortune. Review each step you'd take, the obstacles you might meet, the difficulties you would meet. Continue imagining each step until you mentally reach your wealth goal."
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"Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed."
"Good marketers measure."
"Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker."
"If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely."
"Waiting for perfect is never as smart as making progress."
"Everyone is not your customer."
"Choose your customers, choose your future."
"It's a fact that more people watch television and get their information that way than read books. I find new technology and new ways of communication very exciting and would like to do more in this field."
"Research can only present data about the past. No one seriously believes that people's answers to hypothetical questions about the future accurately represent their future behaviour; they merely represent a current attitude, which may or may not be translated into future behaviour."
"What gets measured gets improved."
"There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?"
"Anything that you do to increase job security automatically does work for you. It makes your employees a closer part of the unit."
"The Way of the Sage is to act but not to compete."
"Look Back in forgiveness, forward in hope, down in compassion and up in gratitude."
"How many people are completely successful in every department of life? Not one. The most successful people are the ones who learn from their mistakes and turn their failures into opportunities."
"When you do more than you're paid for eventually you'll be paid for more than you do."
"We create stress for ourselves because you feel like you have to do it. You have to. I don't feel that anymore"
"You have to understand you cannot have faith and fear at the same time; you can only have one or the other."
"Private equity has absolutely no reason to exist. The private equity holder has all the upside and the banks all the downside."