"Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead."
Quote collection
Gary Vaynerchuk quotes (page 12 of 12)
229 quotes — follow a thought to its full quote page.
"Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio."
"I look at two things while angel investing. Are you solving an important problem? Do you care about the end users."
"I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets."
"I am aware of the talent I was gifted and had to execute against it. It is just being very self aware and betting on your best strength."
"What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product."
"We have brands spending ungodly amounts of money on print, television, outdoor radio, programmatic banner ads, website takeovers. Garbage. When I say garbage, they work-ish. They're just so overpriced. I don't know what else to say. I do not believe that it is worth the hundreds of thousands of dollars in distribution and hundreds of thousands of dollars in cost to make one 30-second video to tell a 29-year-old woman that your soap is great, in a world where she is not going to consume that commercial."
"I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling."
"Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead."