Mean

Seth Godin Author, Entrepreneur

Mean

"Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you."

Shel Silverstein Poet, Songwriter, Author

Mean

"The Little Boy and the Old Man Said the little boy, "Sometimes I drop my spoon." Said the old man, "I do that too." The little boy whispered, "I wet my pants." I do that too," laughed the little old man. Said the little boy, "I often cry." The old man nodded, "So do I." But worst of all," said the boy, "it seems Grown-ups don't pay attention to me." And he felt the warmth of a wrinkled old hand. I know what you mean," said the little old man."