"I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper - as many innovation coaches suggest. Integrative solutions came directly from mining the existing models for the best of their nuggets. So I never start with a blank sheet of paper anymore."

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Source: Source: bobmorris.biz

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Roger Martin

Business Consultant

Roger Martin is a renowned management thinker and author known for his work on strategy and design thinking, particularly through his book 'The Opposable Mind'.

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