"Design isn't just about making things beautiful; it's also about making things work beautifully."
"The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely."
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Source: Source: bobmorris.biz
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"You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success."
"Business people don't need to understand designers better. They need to be designers."
"The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each."
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