"Design isn't just about making things beautiful; it's also about making things work beautifully."
"The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to be committed to eliminating a bad habit to even start down that path."
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Source: Source: bobmorris.biz
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More quotes by Roger Martin
"You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success."
"Business people don't need to understand designers better. They need to be designers."
"The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each."
"When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'."
"The two most fundamental strategic choices are deciding where to play and how to win."