"Anyone who says failure is not an option has also ruled out innovation."
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Quote collection
Seth Godin quotes (page 4 of 46)
920 quotes — follow a thought to its full quote page.
"The challenge with being an initiator of projects is that you are never, ever done."
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"Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you."
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"If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist."
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"Make enough mole hills, and eventually you will build a mountain."
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"Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman. “ “Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new. “ “Everyone is not your customer. “ “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker."
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"People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves."
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"If not enough people doubt you, you're not making a difference."
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"There's a big difference between not settling and not starting."
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"If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you."
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"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."
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"Marketing is no longer about the stuff that you male, but about the stories you tell."
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"Be bold, make mistakes, learn a lesson, and fix what doesn't work."
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"Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable."
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"A book is a souvenir of an idea."
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"Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman."
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"The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it."
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"Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work."
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"The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins."
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"The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later."
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