"The cost of being wrong is less than the cost of doing nothing."
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Quote collection
Seth Godin quotes (page 6 of 46)
920 quotes — follow a thought to its full quote page.
"Making promises and keeping them is a great way to build a brand."
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"Most people are searching for a path to success that is both easy and certain. Most paths are neither."
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"One key to moving forward is knowing what to leave behind."
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"A brand that stands for what all brands stand for stands for nothing much."
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"Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle."
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"More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say."
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"Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you."
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"A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another."
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"The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation."
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"We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done."
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"Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist."
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"Art changes posture and posture changes innocent bystanders."
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"Not adding value is the same as taking it away."
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"Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself."
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"If it's worth listening to, it's worth questioning until you understand it."
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"Quit or be exceptional. Average is for losers."
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"The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user."
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"Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another."
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"Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead."
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