"In your life you only get to do so many things and right now we've chosen to do this, so let's make it great."
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Quote collection
Steve Jobs quotes (page 15 of 30)
586 quotes — follow a thought to its full quote page.
"Everything is important- that success is in the details."
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"The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone."
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"We had nothing to lose and everything to gain."
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"We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time."
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"This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it."
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"You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me."
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"I was lucky - I found what I love to do early in life."
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"We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build."
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"I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod."
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"We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life."
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"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
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"Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it."
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"A small team of A+ players can run circles around a giant team of B and C players."
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"A lot of time, people don't do great things becoz' great things really aren't expected of them."
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"The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient."
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"I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life!"
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"Your customers dream of a happier and better life. Don't move products. Instead, enrich lives."
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"You need to have a collaborative hiring process."
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"Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true."
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