Quote collection
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"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will."
"When you're in a start-up, the first ten people will determine whether the company succeeds or not. Each is 10 percent of the company. So why wouldn't you take as much time as necessary to find all the A players? If three were not so great, why would you want a company where 30 percent of your people are not so great? A small company depends on great people much more than a big company does."
"Focus does not mean saying yes, it means saying no."
"Do you want to sell sugar water all your life, or do you want to come with me and change the world?"
"Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time."
"It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought"
"The customer is the final inspector."
"Combine science and humanities."
"The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well."
"Sometimes life hits you like a brick in the face. Don't give up."
"Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today."
"That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones."
"The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm."
"With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution."
"Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history."
"What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds."
"I've always wanted to own and control the primary technology in everything we do."
"A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer."
"You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year."
"I used to sleep on the floor in friends' rooms, returning Coke bottles for food, money, and getting weekly free meals at a local temple"