"Mass marketing means appealing to the masses which means appealing to the average."
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Marketing quotes
Marketing
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Marketing quotes (page 12 of 44)
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"Good marketing speaks to human beings - the way human beings understand and take in information."
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"I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein."
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""Country" has become a marketing term. I see myself as a songwriter."
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"The future of marketing is leadership"
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"Market-driven design builds the success of the product's marketing into the product itself."
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"Low price is a great way to sell a commodity. That's not marketing though, that's efficiency."
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"If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood."
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"The best marketing strategy is to destroy your industry before your competition does."
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"Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value."
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"Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts."
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"Marketing is the way your people answer the phone, the typesetting on your bills and your return policy."
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"Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up."
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"I'm on record as having said "I've done this amazing movie - The Sixth Sense - that no one is going to see." And then it stayed in the top 10 American films for about six months. So don't ask me. I'm the most disastrous PR and marketing predictor."
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"I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem."
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"Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily."
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"Pinterest is like window shopping 3.0."
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"Marketing just got hard."
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"Marketing is for companies who have sucky products."
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"It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive."
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