"The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late."
Marketing quotes
Marketing
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Marketing quotes (page 10 of 44)
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"By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process."
"Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?"
"Good marketing offers us a view of the world. Bad marketing offers us a product to buy."
"I was always curious why certain marketing worked and some marketing did not."
"Network marketing has come of age. It's undeniable that it has become a way to entrepreneurship and independence for millions of people"
"Real content marketing isn’t repurposed advertising, it is making something worth talking about."
"Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing."
"Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it."
"Part of why you love your parents is because they loved you first. Brands need to do that."
"Minicars produce miniprofits."
"Money spent in complying with a regulation cannot be spent again on marketing or product research."
"Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life."
"Business only has two functions - innovation and marketing."
"But shouldn't we also quit marketing murder as a game?"
"If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs."
"The Oscar nomination is the best marketing you can get."
"A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing."
"There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time."
"Unless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories."