"I've always been careful never to predict anything that had not already happened."
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Quote collection
Marshall McLuhan quotes (page 16 of 19)
376 quotes — follow a thought to its full quote page.
"I don't want them to believe me, I just want them to think."
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"The story begins only when the book closes."
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"The artist is a person who is expert in the training of perception."
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"Nothing is inevitable if we are willing to contemplate what is happening."
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"Innovation for holders of conventional wisdom is not novelty but annihilation."
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"For the satiated, both sex and speed are pretty boring until the element of danger and even death is introduced."
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"Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces."
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"When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms."
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"TV acting is so extremely intimate, because of the peculiar involvement of the viewer with the completion or "closing" of the TV image, that the actor must achieve a great degree of spontaneous casualness that would be irrelevant in movie and lost on the stage. For the audience participates in the inner life of the TV actor as fully as in the outer life of the movie star. Technically, TV tends to be a close-up medium. The close-up that in the movie is used for shock is, on TV, a quite casual thing."
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"Human perception is literally incarnation."
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"The 'content' of any medium is always another medium."
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"There is no individualism in Eastern or oral cultures."
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"Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception."
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"The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting."
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"If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?"
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"We have be-come irrevocably involved with, and responsible for, each other."
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"Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes."
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"Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine."
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"As information becomes our environment, it becomes mandatory to program the environment itself as a work of art."
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