"The real news is bad news."
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Quote collection
Marshall McLuhan quotes (page 14 of 19)
376 quotes — follow a thought to its full quote page.
"The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on."
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"My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant."
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"The winner is one who knows when to drop out in order to get in touch."
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"Only a fraction of the history of literacy has been typographic."
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"I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world."
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"The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes."
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"To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms."
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"There is no more great men; there is only great committees."
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"It is critical vision alone which can mitigate the unimpeded operation of the automatic."
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"The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song."
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"The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action."
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"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
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"The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature."
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"New media are new archetypes, at first disguised as degradations of older media."
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"The hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system."
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"Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses."
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"All media are extensions of some human faculty- psychic or physical."
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"All media work us over completely."
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"The answers are always inside the problem, not outside."
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