Quote collection
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"And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time."
"We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?"
"Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads."
"People watch what you do more than listen to what you say."
"The world is begging for you to lead."
"We've greatly exaggerated the risk of sinking, without celebrating the value of swimming."
"Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
"The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over."
"Art is the act of navigating without a map."
"The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends."
"We are too focused on avoiding criticism and not enough on making a difference."
"You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo."
"Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe."
"Art is what we're doing when we do our best work."
"Be personal. Be relevant. Be specific."
"What evidence would you need to see to change your mind about this?"
"Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better."
"The real power of tribes has nothing to do with the Internet and everything to do with people."
"Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change."
"Authenticy in marketing is telling a story people want to hear."