"Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer"
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Quote collection
Seth Godin quotes (page 32 of 46)
920 quotes — follow a thought to its full quote page.
"Design is the last great competitive advantage."
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"Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes."
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"If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do."
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"Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns."
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"Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them."
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"Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die)."
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"The ONLY thing leaders have in common is the shared decision to lead."
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"Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be."
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"Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it."
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"Practice works because practice gives us a chance to relax enough to make smart choices."
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"Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse."
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"Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point."
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"The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery."
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"The reason social media is so difficult for most organizations: It’s a process, not an event."
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"Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened."
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"The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution."
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"Copy, not from your industry, from others. You have to go where there is no competition."
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"Treat different people differently. Anything else is a compromise."
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"The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people."
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