Seth Godin

Author, Entrepreneur

Seth Godin is a marketing expert and author known for his influential ideas on permission marketing and the importance of storytelling in business.

Born
July 10, 1960
Quotes
920
Rank
#314

Quote collection

Seth Godin quotes (page 44 of 46)

920 quotes — follow a thought to its full quote page.

Seth Godin Author, Entrepreneur
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"Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about."

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Seth Godin Author, Entrepreneur
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"We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment."

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"...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to."

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"Your success is no longer about your ability to do what you are told, and do it well."

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"Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better."

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"Cheap is the last refuge of a product developer or marketer who is out of great ideas."

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"It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does."

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"In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new."

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"The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security."

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"Your biggest failure is the thing you dreamed of contributing but didn't find the guts to do."

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"The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing."

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"If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?"

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"Books work as an art form (and an economic one) because they are primarily the work of an individual."

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"Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no."

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"There are lots of good reasons to abandon a project. Having a little competition is not one of them."

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"Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing."

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"It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please."

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"A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan."

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