"More than half your marketing time should be devoted to your existing customers."
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Marketing quotes
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Marketing quotes (page 5 of 44)
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"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."
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"It did what all ads are supposed to do: create an anxiety relievable by purchase."
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"The true mark of a leader is the willingness to stick with a bold course of action - an unconventional business strategy, a unique product-development roadmap, a controversial marketing campaign - even as the rest of the world wonders why you're not marching in step with the status quo."
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"Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114."
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"Marketing should focus on market creation, not market sharing"
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"In advertising, not to be different is virtual suicide."
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"I suppose, yes, I've been guilty of provocation but it's also just common sense marketing - put a bottle of scent in a woman's cleavage, or between her thighs - and men will notice."
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"Smart phones are re-inventing the connections between companies and their customers."
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"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't."
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"Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement."
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"The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it."
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"Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better."
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"In our hedonistic age, the Slow movement has a marketing ace up its sleeve: it peddles pleasure. The central tenet of the Slow philosophy is taking the time to do things properly, and thereby enjoy them more."
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"For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans."
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"If you want to be in network marketing, you have to be extremely literate online."
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"Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust."
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"Marketing is a contest for people's attention."
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"If you wait until there is another case study in your industry, you will be too late!"
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"Make it about them, not about you."
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