"What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt."
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Quote collection
Lee Clow quotes (page 2 of 3)
45 quotes — follow a thought to its full quote page.
"Managing brands is going to be more and more about trying to manage everything that your company does."
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"Telling stories on behalf of brands is what I've done all my life."
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"Everything a brand does is advertising."
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"TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work."
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"You have to be daring and make something that doesn't look like anybody else."
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"If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying."
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"Ultimately, if you are doing great work, the money will come."
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"[In 2011] What Steve Jobs did was simply make everything and everyone better."
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"What I know how to do is nurture and help people discover the best opportunities."
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"[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am."
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"The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence."
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"[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for."
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"If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people."
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"A thing that most creatives don't do well is that you've gotta learn to listen."
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"Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle."
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"Advertising can be a very frustrating business."
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"[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend."
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"Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare."
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"I found my own way of doing things."
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